01 · 14 days
Rapid Diagnosis
In a two-week sprint, I map how work actually moves, interview your leads and find where decisions stall. You get a candid diagnosis and a 90-day plan.
Scale your company, calmly.
I help you turn what’s in your head into how the business runs, so your team can deliver confidently without you.
You might recognise these problems
…at this stage of growth, they're usually operational.
Decisions boomerang
Decisions keep coming back to you when they shouldn't, and teams wait, delay and lack ownership.
Delivery is slipping
Lack of planning and micromanagement hide the gaps in decision making and governance.
Time for a big hire?
You're wondering if you need a COO, but it feels rushed and the issue is often clarity, not capacity.
Growing loud, not calm
More people equals more friction and noise. Scaling calmly is more of an art than a science.
Paul Etwaroo • Fractional Operations Lead
I'm a tinkerer at heart and obsessed with how things work. I spot something, examine it from every angle and improve it. I've spent 20+ years doing that inside advertising, media and tech.
That's meant running complex, global programs at R/GA, Grey, VCCP, Digitas and Havas, then doing it again with higher stakes inside dynamic, founder-led startups like London Real and Fanvue, where nothing was defined yet. Along the way, I've coached 100 traders, which taught me that real problems with creating sustainable growth are rarely technical.
I aim to leave every team better than I find it. I work remotely, between London and Lisbon, and in person when it matters.
How I work
Three principles underline everything I do.
1. Systems create clarity.
Not control. The right structures promote initiative, ownership and decisiveness without excessive permission seeking.
2. Calm scaling.
Calm isn't the reward for scaling, it's the driving force behind it, when woven into roles and daily rhythms.
3. Honesty OS.
Clarity and calm require radical honesty. Doing the right things gets easier and energises teams without risking burnout.
We start small and you decide how we continue at every stage.
02 · 60–90 days
Accelerated Delivery
Hands-on. I unblock the critical bottlenecks, establish the operating rhythm, train the team to run it and hand it over.
03 · Monthly retainer
Ongoing Advisory
Retained senior leadership. Operating rhythm, strategic project support and coaching at all levels.
Ops/Posits
Read on SubstackEsoteric musings on business and leadership through a personal growth lens.
Let's talk.
30 minutes. You tell me what's going on, I tell you how I can help. Clearly.